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We just raised $1.8m pre-seed!!

Connor Mulholland

Connor Mulholland

· 3 min read
We just raised $1.8m pre-seed!!

We're thrilled to announce that we've raised a $1.8 million pre-seed round to build the future of Amazon selling, powered by AI.

Our round is backed by Darius Cubed, Baseline VC, NDRC, Enterprise Ireland, an Accel Scout, and incredible angels from Amazon, Wayflyer, Target, Meta, MongoDB, J.P. Morgan, Fexco, and more.

This raise marks a huge milestone for us, but the journey didn't start here.

We began a few years ago packing boxes in our living room, sourcing whatever we could find in local stores. We bought everything from soy sauce to cement to bird feeders, and sold it on Amazon. It was messy, scrappy, and completely hands-on.

Loading up at Mr. Price during COVID

Loading up at Mr. Price (during COVID)

Prepping our first shipment on Connor's balcony

Prepping our first shipment on Connor's balcony

That retail arbitrage hustle eventually led us into online arbitrage (doing the same thing in online stores), then into wholesale distribution. Before long, we found ourselves deep in the world of Amazon, not just as sellers, but as operators who understood the day-to-day chaos brands were facing.

That's where we saw the frustration from brands who were trying to sell online. Every conversation came back to the same thing: running an Amazon business was way too complex. Brands were drowning in spreadsheets, SOPs, and disconnected tools just to keep the lights on.

So we rolled up our sleeves and started helping them directly, building an agency to handle all the messy backend operations. From inventory and listings to ads and account health, we did it all. And the more brands we worked with, the clearer it became: this needed to be solved with software, not services.

That's when JD, our now-CTO, joined us. Alongside founding engineer Joseph Tummon, we kicked off development of what's now Jarvio's AI foundation. With his technical firepower, we've rebuilt the way brands can manage their Amazon operations. This time, powered by AI.

The Jarvio Team — Connor Mulholland, Jake Ryan & JD O'Hea

The Jarvio Team — Connor Mulholland, Jake Ryan & JD O'Hea

With Jarvio, brands can now automate complex workflows using natural language or pre-built templates. Whether it's competitor monitoring, restocking, campaign launches, or price tracking, you can plug and play tasks directly into your account, without writing a line of code.

And we're just getting started.

In the coming weeks, we'll be rolling out access to our waitlist of users and launching the product publicly. We're also actively hiring, especially an AI engineer and a design engineer, ideally based in San Francisco. Our customers are mostly in the US, and our roadmap is focused on helping global brands scale faster with less manual work.

To everyone who's contributed to Jarvio so far, whether as a teammate, customer, investor, mentor, or sounding board, thank you. We couldn't have gotten here without you.

Onwards,
The Jarvio Team

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Connor Mulholland

Connor Mulholland

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