Set your target ACoS. Jarvio handles the rest: bid adjustments, search term harvesting, negative keyword management, and weekly reports, every day, across every campaign.
Most sellers optimize their PPC campaigns weekly or monthly. They download search term reports, identify winners and losers, adjust bids in bulk, and add negative keywords. This works, but it's inherently reactive: you're making decisions based on data that's already 7-30 days old. In a competitive marketplace where bid landscapes change daily, weekly optimization leaves money on the table.
The math is straightforward. If a keyword's conversion rate drops on Tuesday but you don't adjust the bid until the following Monday, you've overspent for 5 days. Multiply that across 200 keywords and the waste compounds quickly. Sellers spending $5,000-$10,000/month on PPC can easily waste $500-$1,000/month simply due to optimization lag.
Jarvio connects directly to Amazon's Advertising API, which means it can read campaign data and write changes (bid adjustments, keyword additions, negative keywords, campaign pauses) without you touching the advertising console. Every day, Jarvio analyzes the latest performance data and makes surgical adjustments.
The optimization logic is straightforward but requires consistency: keywords converting above your target ACoS get bid reductions. Keywords converting below target get bid increases to capture more volume. Keywords with insufficient data are held stable until statistical significance is reached. And keywords with extended periods of zero conversions are negated to stop the bleeding.
Beyond bid adjustments, Jarvio automates the search term harvesting workflow that most sellers know they should do but rarely execute consistently. Converting search terms from auto campaigns are promoted to manual exact-match campaigns where you have precise bid control. Non-converting search terms are added as negative keywords to prevent future waste.
This continuous refinement means your campaign structure improves every week. After 30 days of daily optimization, your campaigns are materially different (and more efficient) than they were at the start. For sellers currently wasting money on PPC, the first month of daily optimization typically recovers 15-25% of wasted spend.
Tell Jarvio your target ACoS, daily budget limits, and any campaign-specific rules.
Every day, bids are adjusted based on real conversion data across all campaigns and ad types.
Get a Slack summary every week with ACoS trend, actions taken, and projected savings.
Jarvio adjusts bids on every keyword every day based on real conversion data. No spreadsheets, no manual reviews.
No more monthly optimization cycles. Daily adjustments keep you on target across Sponsored Products, Brands, and Display.
Zero-conversion keywords get negated automatically. Overbids get corrected. Winning search terms get promoted to manual campaigns.
